SEO stands for search engine optimization. So I will talk about search engine optimization. What does this SEO? SEO means to take necessary actions so that you have a blog search engine friendly and a search on Google / Yahoo / MSN to appear in the Top 5 at least – first results.

TOP 5 Why? For this is the most studied by the user and here is going over 80% of activity.
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Very important to remember is that Google is in my view 80% of the market. Official statistics course different, but from his own experience 80% of my users come from Google.

With these things in mind I am convinced that you understand the crucial importance is an SEO for blog / your business.
SEO Basics

First you need to know what a keyword. Keywords are words by which you want to be found by visitors who run Google searches. Suppose you have a page on “training of dogs. The key word is obvious: training of dogs. Do not want to be found after a search and training of seals ….

HTML knowledge is crucial. The link you provided a valuable source of where you can learn. I’ll detail further HTML 5 that need to know to understand SEO.

http://www.claudiudesign.org/blog/feedback-on-the-appearance-of-text-on-web-page.html http://www.claudiudesign.org/blog/feedback-on-the-appearance-of-text-on-web-page.html#comments Fri, 15 Jan 2010 13:54:18 +0000 admin http://www.claudiudesign.org/?p=596 Appearance of text in a website is essential for quality. A clear text, written in letters of appropriate size, well organized and placed in the page will make your site accessible and friendly environment that you will encourage its visitor information provided pleasure to fly.

Here are some tips on the appearance of web pages designed to help to create readable text, as easy to come by readers.

* Do not use too small font sizes or fonts with the sheriff, as Times New Roman. Although it is the type most commonly used for printed publications, texts written in Times New Roman are readable on the screen. Favorite types Arial, Verdana, Helvetica.

* Do not use only letters (uppercase). Texts written in capital letters are harder to read.

* Do not make excessive bold (bold, bold). Limit yourself to emphasize words or small portions of the text. Also, do not use italics (roofs, or italics) in excess.

* Do not use too many types of fonts and font types or rare. Using a large number of font sizes and colors will look like the pages loaded and difficult to read. Using rare types of fonts by itself without the risk that the visitor will not have them installed on your computer so that text will be displayed on the browser default fonts.

* Do not rearrange the text in two columns page. This is a common practice in newspapers and magazines but is not appropriate in a website visitor as forces that once reached the bottom of the page to one run again to read what the second column.

* It is better to use each label on the purpose for which it was defined. Do not use title tags to emphasize parts of text that are not securities. Search engines index web pages and depending on the elements (tags) that are included in them and their improper use leads to a wrong indexing your page. Many search engine scans the page to search on their titles and build a sketch of the page. If you use title tags to emphasize parts of the text you provide erroneous information search engine. Thus, lowering the chances of your pages to be identified and read by those interested

When you create a Web site should be aware that there are a number of factors over which the creator of the site has no control. The first step in the planning process is to identify these factors and determine how it may affect the future structure of your site.
1. Factors that can not be planned

Factors that website creator ii can not control and therefore not subject to rigorous planning are the following:

User Conduct

This factor implies that you can not control how users access information from your website. The Web is a permeable, meaning that a visitor can enter inside the site not only start page (home page) but a certain page. Site visitors can get to it going through a list of results provided by a search engine, or through a link found on another site, or browsing a list of resources. Either of these methods you can lead the visitor to another page within the site, and not one intended to be your Home page.

Generally, the creator of the site is tempted to structure the site in mind a certain type of access, most often one that leaves the homepage, which leads to the choice of a particular structure, to a certain organization of connections between pages, etc.. You must have constantly in mind that site visitors can have a whole new way to browse the site than you thought and to provide across the entire site navigation elements that help him clear to move.
User Browser

As we have discussed, there are a variety of browsers used to view Web pages. Therefore, site visitors will perceive a different picture of your site, depending on the type of browser used. Site creator can not know what kind of browser a visitor uses and therefore has no control over how content will be displayed on its pages. For example, there are still users who use older versions of Netscape or Explorer, which does not support some HTML extensions. There are also still use text browsers such as Lynx, which does not support graphics. If you place the essential information in graphic files, for example, these users will have access to them.

For this reason it is better to set from the beginning that you want to be the accessibility of your site in this regard. Another is the understanding that HTML is a language that is intended to define document structure and not the mode of display. It is advisable to avoid specifying in detail the appearance of pages and optimizing pages for a specific type of browser.
Links to external pages

In a Web site there are usually links to resources outside the site and they are outside your control. Pages referenced by these links can change their addresses, making it now no longer valid (link outdated). Also there may be broken links in the case when the server is hosted page that has some technical difficulties. Taking into account the inability to control this aspect can be taken several approaches:

* The site does not contain any external connection or to be outside the direct control of the designer. The safest method. Unfortunately, this strategy can cancel the user to receive information related to the subject your site or located outside.
* Centralization of resources. It is a common practice on the Web, to include all external links in a page especially for them. The benefit of this strategy is that in the case when one of these external links do not work, the visitor can easily return to the page of resources to test the following link. In addition, with few exceptions, visitors will travel at least part of the website before arriving at the page of external links and leave it, possibly forever.
* Exodus free. It is the most flexible approach, allowing the placement of external links anywhere in the page. Its major disadvantage is that the visitor can leave the site early to follow a specific link.

If you do not have control over the site links to outside, is as real as you can not control any of the links that are outside the site. This can be disadvantageous because you can not know which way is now presented to your website. Perhaps the reference to it is ironic or malicious, but this is beyond your control. All you can do is to create a quality site with valuable content, to convince by itself.

Although the items listed above may seem daunting, and yet some of them have advantages. Thus, the permeability of the web can work for the designer, provided that attention to structure the information presented and to provide sufficient evidence of sailing. A page or group of pages within a site can be used as references in other pages or even the building blocks of a site. For example, type a single-page site that is presenting an HTML manual can be used as individual pages in an electronic library site or can be a useful link from within a Web site design, increasing the chances that page that will be accessed by visitors through one of these points.
2. Site planning stages

One of the most frustrating situations that can find a person browsing the web is a page without navigation tools and without any indication of a site to which it belongs. Of course, the site is part of the page can be located by observing first hand the URL of the page that appears in the address bar of your browser. But the power user to perform this maneuver is totally discouraged. Most likely it will not bother to look for Home page of a site but it will also leave for good. Avoid also create pages.

Presence of “dead” in a site show that the designer did not understand permeable nature of the web and the idea that a visitor can enter from any page of its website. The danger of building such a page is especially when websites linear multi-page, where the designer wants to lead visitors along the site on a linear path, default. This does not mean that such sites should not be used, especially if the information presented is suited to this manner of presentation. But attention should be given to the navigation instruments must be designed so the visitor can easily get at least the Home page. In addition, information about the site and the current page should not miss the bottom of each page.

A variation on these pages of “dead” is the Home page that provides information little or no significance. Quite often can be found on the web page Home not give any indication on the structure or content site, not to mention the purpose and objectives. Navigation tools are absent, preferring to use pictures or text with little meaning to achieve access to different sections of the site. Maybe it is an avant-garde approach, but for most visitors is unpleasant to get into such a page so that it is better to respect the traditional rules of design presented.
Pages “huge”

If the pages of “dead end” offer little evidence visitor there and their side: pages “huge”. These pages are loaded to the brim with information, lists, images, links and other items. The pages of this kind raise two main issues:

* Access time. Especially if the page contains numerous images, the page load time can be very high
* Information overload. If you put too much information in one page the visitor will not be able to process one.

There are opinions that say that the length of a page should not exceed one screen to avoid the user to scroll vertically. Such a requirement is too drastic and can often be to the disadvantage of presenting explicit information. Fragmentation of the subject must be done according to the internal logic and not by arbitrary rules as browser window size.

There are times when long pages best meet objectives. For example, in the pages of presentation of products on a commercial site, placing the product description on two or more pages break fluidity presentation and can result in loss of customers. Similarly, if the page contains a long list of related items, breaking the list is arbitrary and unequal. On the other hand, congestion information at a single page, especially when between the sections of the page there is an intrinsic link that page to appear as an amalgam from which the visitor will hardly extract information of interest.

If you need to use very long pages remember to offer the course page anchors that will lead the visitor to start the main section, and at the top, respectively bottom of the page. If the page contains more text and not an additional load images or multimedia elements as access time will increase greatly.
Excess multimedia elements

Indiscriminately use of multimedia elements (images, sound, video) as well as excessive use of the latest Web technologies is often damaging to the site. If you address an audience which assume that it does not have fast connections, the latest versions of browsers or applications needed to execute and display correct some of the elements of the site’s pages, it is better not to include these elements.

Thus, although applications created with Macromedia Flash are spectacular and can do special effects particularly attractive, such a file can easily reach the dimensions that exceed 1 megabyte, which significantly slows the page loading speed. In addition, to view them correctly, the visitor must download the Shockwave plug-in if not in already installed on your computer. It is very unpleasant for visitors to perform all these operations only to find that the information presented in this form could be as well presented as ordinary text or images.

A compromise solution is that, simultaneously with the inclusion of such a file, to provide the visitor an option of “circumvention” of the “skip intro” when presentations are used only part of the splash screen, as screen open site, for example.

In addition, they use flash presentations without a specific aim to serve not they simply distract the visitor from the subject site.

Another quite common mistake is to include audio files, without it be related to goal. There are designers who believe the provision of background music enhances the attractiveness of the site. The reality is exactly the opposite. Besides the situation when the subject site is related to music or sound files you come to supplement the information presented in the pages, background music does nothing more than slow loading pages and the visitor irritate him by recurrence. If you need to include sound files, let the visitor can choose to open them via a link, especially if they are large files.

It is recommended to do the same if the video file, it warns the visitor that the page that opens more difficult.
Pages unequal

Unequal pages contain information as important or very different levels of detail. Most often faced with this problem are contained in pages Home links to new pages created in the development of the site. It’s easy to fall into the mistake of including the new Home page links no longer respect the hierarchy established in the stage of organization of the site.

If the site on which work requires the creation of new pages must keep in mind placing them at specific levels on their objectives and framing the place due to the structure of links presented on the site Home page.
Links meaningless

This link without significance is also a very common design mistake. You’ve probably seen numerous times on web pages Expressions like this:

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