Once you have your portal template ready to go "live", you have to figure out a way to make your community or city aware of it. After all, if they don't know it's there they can't use it! How can you do this in a cost effective way and still get the word out?
You'd be surprised at the simple, inexpensive things you can do to make the public aware of your portal template site. The first thing, of course, is to tell your friends and neighbors as well as the people you work with. Word of mouth advertising is nearly as fast as a telephone campaign! If each of ten people you know tells at least two people and they in turn tell two other people, in the space of two days there will be close to one thousand people that will know about your portal template, ready to spread the word through conversation and email!
Another simple way to promote your portal template website is to carry business cards at all times. When you go to a restaurant, drop one in the "contest bowl" that usually sits at the check out counter. You may not win a free lunch but make sure that your portal website address shows through the glass! Leave a card along with the tip for your server-and don't skimp if the service was good! Wherever you go, leave one or two of your cards. Ask the businesses you patronize if you can leave a stack of them in an attractive holder at the front desk. You will get free publicity and probably get some advertising revenue once the business owner checks out your portal site!
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