Your goal is simple – driving Internet users to your web site. The solution is simple, too. Internet users go to search engines – Google, Yahoo, MSN, etc. — to search for a product or service. You will experience an exponential increase of visitors to your site once it appears in the top ten natural search results.

I install  statistics tracking system called URCHIN Stats or otherwise now known as “Google Analytics,” and within 48-96 hours of installation you will see any-and-all traffic coming to your website. This will provide 24/7 access which shows you exactly what visitors are typing in the search engines to find you, and whether or not they clicked on a Sponsored Link (PPC) or they came from an organic listing, etc. So if you are running PPC (Ad Words or Overture, Etc.) and are worried that you will not be able to track the traffic, then rest assured because you can – this is your answer!